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Kick it Open with Shelby Nicholl
Welcome to Kick It Open—the podcast for financial advisors and wealth management professionals ready to break free from limits, build thriving practices, and take control of their success.
The wealth management industry is evolving fast, with AI, new fee models, shifting client expectations, and emerging business structures reshaping the landscape. Staying ahead means embracing change and kicking open the doors to opportunity.
Each episode features bold conversations with top advisors and industry leaders, sharing actionable insights on growth strategies, leadership, practice management, and the future of financial advising.
If you're looking to scale your firm, navigate industry shifts, and take charge of your career, this is the podcast for you.
🎧 Listen now and start kicking open new opportunities.
Wondering why it's called Kick It Open? Muriel Siebert, the first woman member of the NYSE, famously said: “When a door is hard to open and nothing else works, sometimes you just have to rear back and kick it open.”
About the Host
Shelby Nicholl is the founder and lead consultant at Muriel Consulting, where she helps financial advisors break free from limits, align their businesses with their ambitions, and build thriving practices. With 25 years in leadership roles at firms like LPL Financial and Edward Jones, she combines deep industry experience with her passion for empowering advisors to take bold steps toward independence and success.
She is also the founder of Muriel Network, a digital community for women in wealth management seeking connection, inspiration, and growth.
Through Kick It Open, Shelby shares inspiring stories from industry leaders who are transforming wealth management and achieving their highest potential.
Kick it Open with Shelby Nicholl
Do You Have the Courage to be CEO?
At just 21, Lauren Oschman started her career as a financial advisor. Years later, she made an even bolder move—launching her own firm and stepping into the CEO role. But leadership isn’t just about titles. It takes vision, resilience, and the courage to own your success.
In this episode of Kick It Open, host Shelby Nicholl sits down with Lauren, now CEO of Vestia Wealth Advisors, to talk about what it really takes to step up, own your expertise, and lead with confidence. She shares her journey from advisor to CEO, how she built a niche serving physician clients, and the mindset shifts that helped her break barriers in a male-dominated industry.
💡 If you've ever questioned whether you have what it takes to lead, this episode will challenge and inspire you.
🔹 Episode Highlights:
🔥 00:00 The Courage to Become CEO
🚀 02:15 Starting in Wealth Management at 21
💡 03:43 Launching a Firm & Carving a Niche
💎 06:11 Breaking Through Industry Challenges
🎯 07:30 Why Niching Down Leads to Growth
🤝 13:18 Building Trust & Deep Client Relationships
📈 25:29 Stepping into the CEO Role with Confidence
⚖️ 35:10 The Reality of Balancing Leadership & Life
🎭 43:36 Glass Balls vs. Rubber Balls: What Really Matters
✨ This conversation will challenge you to think bigger, lead boldly, and step into the role you were meant for.
Schedule a discovery call with Shelby Nicholl: Zoom Scheduler
Produced by Shelby Nicholl.
Edited by Aaron Sherman.
Music from #Uppbeat (free for Creators!): https://uppbeat.io/t/ra/let-good-times-roll License code: EV5ON7Y3CSESDSEU