Advisors Off Script: Stories of the Independent Frontlines with Shelby Nicholl
Advisors Off Script is the podcast where financial advisors step away from the polished talking points and get real about what it takes to build, break away, and boldly grow. Every advisor has a choice: follow the script laid out by the industry—or write your own.
Formerly known as Kick It Open, the show is hosted by Shelby Nicholl, founder of Muriel Consulting and known as the “RIA Whisperer.” She brings candid conversations, insider insights, and practical strategies that help advisors move from uncertainty to clarity and from frustration to freedom. Because this isn’t just a podcast—it’s your playbook for building boldly and living off script.
Get ready for amazing guests, including advisors who have tread the journey before, leaders from the firms serving independent advisors and partners who help advisors create thriving practices.
Here at Muriel Consulting, we're helping advisors kick the door open on their personal success by living a life off script.
About the Host
Shelby Nicholl is the founder and lead consultant at Muriel Consulting, where she helps financial advisors break free from limits, align their businesses with their ambitions, and build thriving practices. With 25 years in leadership roles at firms like LPL Financial and Edward Jones, she combines deep industry experience with her passion for empowering advisors to take bold steps toward independence and success.
She is also the founder of Muriel Network, a digital community for women in wealth management seeking connection, inspiration, and growth.
Advisors Off Script: Stories of the Independent Frontlines with Shelby Nicholl
Introducing Advisors Off Script
After 30 episodes, Kick It Open is evolving.
🎙️ Introducing Advisors Off-Script — Stories from the Independent Frontlines.
When our podcast launched and we named it Kick It Open, it was podcast about opportunity — about pushing open doors and saying yes to what’s next.
But over the past couple of years, something deeper has unfolded.
As we built Muriel Consulting, we experienced the incredible freedom (and responsibility) that comes with full ownership. There’s something powerful about waking up each day knowing you get to design the vision, make the calls, and create something that’s fully yours.
And it’s been just as rewarding to watch the financial advisors we work with experience that same transformation — to see them take agency over their businesses, build thriving firms, and rediscover the joy that drew them into this profession in the first place.
Because in this next chapter, we’re not just talking about opening doors. We’re talking about what happens after you walk through them.
These are the real stories of advisors who’ve built boldly, led with purpose, and found freedom in entrepreneurship.
BTW - Advisors Off Script isn’t just a podcast.
It’s your playbook for building boldly and living Off-Script.
Schedule a discovery call with Shelby Nicholl: Zoom Scheduler
Produced by Shelby Nicholl.
Edited by Aaron Sherman.
Music from #Uppbeat (free for Creators!): https://uppbeat.io/t/ra/let-good-times-roll License code: EV5ON7Y3CSESDSEU
